Agenda Acelerar e Transformar o Turismo

Tags: Cidade Tecnologia

Organic Unit: IMS

Research Center: MagIC

The “Accelerate and Transform Tourism Agenda” project aims to develop an innovative concept of “Costumer Journey” with disruptive solutions to enhance the tourist experience.

The “Accelerate and Transform Tourism Agenda” proposes to develop and implement an advanced and innovative “Customer Journey” concept, which will involve the implementation of disruptive and innovative solutions in selected foci throughout the entire tourist experience.

The proposed solutions intend to cover both the attraction phase of the tourist, as well as the complete journey throughout the experience, including after the end of the experience.

To achieve this objective, the project/Agenda will focus on 8 concretising axes, namely:

  1. Digitalisation targeting tourist entry and exit – Airports (digital pillar);
  2. Digitalisation of Territories (digital pillar);
  3. Conversation with the Tourist (digital pillar);
  4. Experience 5.0;
  5. Digitalisation – Tourist Experience (digital pillar);
  6. Digital and Ecological Transformation in Mobility;
  7. Sustainability of the Tourism Sector;
  8. Management, Promotion and Communication Agenda.

The aim is to contribute to achieving a high level of digitalisation and sustainability in tourism in Portugal.

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